Tag: Basketball

AirYear: 2023Rating: RLength: 111 minutes / 1.85 hours As a child of the 90s, I never gave much thought to Nike shoes. They were always this popular brand that—in my child-like brain—would make me run faster and jump higher. I had no idea that the singular reason they were so ubiquitous in my childhood came down to one incredibly risky decision to bet the entire company's future on a single athlete. That this athlete was Michael Jordan is what made this deal as historic as it was. Air (2023) does a great job of giving the audience a look behind that fateful curtain. It's fascinating to me how a third-tier company like Nike used to be below shoe producers like Adidas and Converse. I also had no idea these other companies had the foreign commitment to excellence (Adidas) or star power (Converse) to place them above a company mostly known for jogging activewear. Despite these obvious choices, Air really tells the story...